Liam Hubbard

Liam Hubbard

Senior Manager, Demand Generation

When I joined Inspect Point in 2022, demand gen had room to grow. Limited channels, no lead scoring, no real attribution. Three years later the company's revenue has grown nearly 4x, with a 62% win rate, 60-70 demos a month, and a 7-figure budget I manage across 7 channels.

I own the full funnel. Strategy, budget, team, tech stack, pipeline reporting. My team includes an events coordinator, a content manager, and contractors for paid media, social, video, and web dev. I built the processes so a small team punches above its weight.

My best work happens when I'm building something from zero. If you want to talk demand gen, I'm easy to reach.

Experience

Senior Manager, Demand Generation

Dec 2022 – Present

Inspect Point

  • Company revenue has grown nearly 4x since 2022, with consistent year-over-year acceleration
  • Win rate improved from 45% to 62% and average deal size nearly doubled as lead quality and pre-qualification improved
  • Scaled lead volume 8x and lead-to-opportunity conversions over 100x after implementing automated lead scoring and handoff workflows
  • Manage a 7-figure annual budget across 7 channels with direct accountability to pipeline targets
  • Manage an events coordinator and content manager, plus a team of contractors: paid media, social media, video editing, web dev
  • Created the Industry Report program: 2,500+ downloads, 12,000+ landing page views
  • Built a full-stack ABM intelligence dashboard (React, FastAPI, PostgreSQL) scoring 20,000+ accounts
  • Built lead scoring, quarterly campaign framework, and automated marketing-to-sales handoff
  • Ran partner co-marketing programs with 15+ integration partners: launch campaigns, co-branded content, and co-promotion playbooks
  • Built a quarterly OKR framework with campaign ideation bank and self-assessment process to keep planning ahead of execution

Director of Social Media & Influencer Marketing

2021 – 2022

Hirect App

  • Led social media strategy and influencer marketing for a hiring platform
  • Built and managed influencer partnerships and content campaigns

Social Media Coordinator

2021

Acadia Healthcare

  • Managed social media presence for a publicly traded behavioral healthcare company

Marketing Manager

2017 – 2021

Contemporary Management Concepts

  • Managed full-scope digital marketing for a property management company over 4 years
  • Built campaigns across paid, social, email, and web channels

Digital Marketing Manager

2016 – 2017

Blanket Homes

  • Ran digital marketing for a real estate startup

Co-Founder

2015 – 2016

Bookveri

  • Co-founded a digital marketing startup focused on small business marketing services

Education

University of Florida

BSc Advertising (Marketing)

Alliance Manchester Business School

International Marketing

Tools & Platforms

Marketing Automation

Pardot, Salesforce, Outreach.io, HubSpot

Paid Media

Google Ads, Meta Ads, LinkedIn Ads, Capterra, Reddit Ads

Content & Web

Unbounce, WordPress, Google Analytics 4, YouTube Studio

Project Management

Asana, Slack, Google Workspace, Notion

Data & Technical

Salesforce (SOQL, Reports, Flows), Clay, Python, SQL, React

What I Care About

The environments where I do my best work:

Demand gen is treated as a strategic function, not a service desk

There's a real product with a real market, not just a slide deck

The team values building systems over running one-off projects

Marketing has a seat at the table and is measured on pipeline, not vanity metrics

Get in Touch

Always happy to talk demand gen.

Email MeLinkedIn