Liam Hubbard
I've grown a B2B SaaS company's revenue nearly 4x by building demand gen from the ground up.
10 years in marketing. Currently running demand gen at Inspect Point, managing a 7-figure budget across 7 channels and a team of direct reports and contractors.
~0x
Revenue Growth
0%
Win Rate (from 45%)
~0x
Avg Deal Size Growth
0x
Lead Volume Growth
Nearly 4x revenue in three years.
1x
Revenue Baseline
Single marketing channel
Limited attribution and scoring
45% win rate
Under 2K annual leads
~4x
Revenue Growth
7 coordinated channels, 7-figure budget
Lead scoring, multi-touch attribution
62% win rate, deal size nearly doubled
60-70 demo requests every month
How I Work
Audit
Map the funnel, find attribution gaps, identify where leads leak and spend wastes.
Strategy
Set channel mix, define ICP, build scoring model, align marketing-to-sales handoff.
Execute
Launch campaigns, build nurture sequences, stand up tracking, create content.
Optimize
A/B test, reallocate budget to what works, refine scoring, shorten the sales cycle.
