All Case Studies

Content & Video Production

Producing a 6-Episode Video Series on AI in Fire Protection

Nobody in the industry was talking about AI in a way that made sense to practitioners. I built a series with our CEO and VP of Product to own that conversation.

6

Episodes

5

Distribution Channels

15+

Launch Assets

5-8 min

Episode Length

Overview

Fire protection professionals were hearing about AI everywhere, but nobody was explaining how it actually affects the people doing inspections. I pitched a video series featuring our CEO and VP of Product, managed the entire production from concept to distribution, and built the multi-channel launch plan around it.

The Challenge

Fire protection professionals are skeptical of AI hype. We needed content that was educational, not salesy. The company hadn't done a video series before, so I built the production process and distribution infrastructure alongside the content.

My Role

Managed the full production: video editor for post-production and thumbnails, web developer for the hub page, and coordinated with the CEO and VP of Product as on-camera talent. Built the social content plan for the social media contractor. Directed creative across all launch assets.

Approach

1

Developed the series concept: 6 episodes, 5-8 minutes each, covering what AI actually is, how it applies to fire protection, and where the industry is headed. Positioned as educational thought leadership, not product marketing.

2

Ran production end-to-end: coordinated filming with the CEO and VP of Product, directed episode structure and talking points, hired a video editor for post-production, and built creative briefs for thumbnails and graphics.

3

Built distribution infrastructure: custom hub page with email capture (Pardot integration), YouTube channel setup with SEO-optimized titles, descriptions, tags, and subtitle files, social content plan for LinkedIn and Meta, and paid promotion campaigns.

4

Planned a phased launch: Episode 1 with a heavy push across all channels, then weekly releases with sustained paid and organic promotion through the full 6-week run.

Results

  • Series launching February 2026 with weekly episodes through March
  • Full production pipeline built for ongoing video content
  • Hub page with gated content for lead capture and nurture
  • Paid promotion running across Meta and LinkedIn
  • First dedicated AI education series in the fire protection industry

How This Was Measured

Video performance tracked through YouTube analytics (views, watch time, CTR). Hub page conversions measured via Pardot form completions. Paid distribution measured through Meta and LinkedIn campaign metrics. Series impact on brand awareness tracked through social engagement and inbound mentions.

Tools & Platforms

YouTube Studio / Unbounce / Pardot / Meta Ads Manager / LinkedIn / Asana

Key Deliverables

  • 6-episode video series
  • Series hub page with email capture
  • Thumbnail and graphic briefs
  • Social content plan
  • Paid promotion campaigns
  • YouTube SEO package (titles, descriptions, tags, subtitles)

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